FOR IMMEDIATE RELEASE Pueblo, CO — CoolBeds4Pets, the Colorado‑based maker of performance cooling products for dogs, announced today that the company is developing a new comfort innovation currently known by its prototype name: Project Plushy.
While full product details remain under wraps, the company confirmed that Project Plushy represents a “new direction in canine comfort,” combining the brand’s signature cooling technology with a softer, more adaptive design. Early internal testing has shown promising results, and select field testers will be invited to participate in the coming weeks.
“Project Plushy is something we’ve been quietly working on behind the scenes,” said founder Rick Perez. “It’s built for dogs who deserve the best in comfort, recovery, and everyday relaxation. We’re excited to share more soon.”
CoolBeds4Pets has not yet released specifications, materials, or imagery of the prototype, but the company confirmed that Project Plushy will join its lineup of patent‑pending innovations designed for working dogs, adventure dogs, and comfort‑seeking companions.
A full reveal is expected soon.
For updates, customers can follow CoolBeds4Pets on social media.